chp 2

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1
social cognition
how we think about other persons and the social world
2
information overload
we have a limited capacity to process information, and when we get too overwhelmed we fall back on our existing schemas
3
heuristics
simple rules of thumb for making decisions in a quick and relatively effortless manner
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representativeness heuristic
making judgements based on typicality (prototype). make a generalized judgement on someone based on how similar they are to your existing stereotype in mind
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prototype
a generalization categorizing a group
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availability heuristic
making decisions based on the information that comes to mind. we assume that the events that come to our mind more vividly are events that frequently occur
7
anchoring and adjustment
the tendency to deal with uncertainty in situations by using something we do know as a starting point ("anchor") and then making adjustments to it
8
portion size effect
tendency to eat more when a larger portion of food is received than a smaller portion
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schemas
mental frameworks that we formed through experience that help us to organize social information. we rely on these when we enter new social situations, they help us make sense of them
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assimilation
we learn information better that can easily fit into our already existing schemas
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accomodation
we have to adjust our existing schemas based on new information
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What processes do schemas affect?
what we pay attention to (we pay more attention to what fits into ur schemas), encoding (information that agrees with our schemas is stored in our brains), retrieval (we retrive information consistent with our existing schemas)
13
self-fulfilling prophecy
predictions/expectations that make themselves come true (a downside of schemas)
14
priming
activation of an idea by memory
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unpriming
a decrease in influence of information obtained from priming from following a behavior that expressed that knowledge
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perseverance effect
our schemas persist despite disconfirming information
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metaphors
relate an abstract concept to another dissimilar one
18
controlled processing/explicit processing
thinking in a systematic, logical, and highly effortful manner. thinking at a concious level
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automatic processing/implicit processing
thinking in a fast, relatively effortless, and intuitive manner. thinking at an unconcious level
20
negativity bias
tendency to remember and be more sensitive to negative information versus positive information
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optimistic bias
tendency to expect things to turn out well
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overconfidence bias
tendency to think we are better in some areas than we really are
23
planning fallacy
overly optimistic of how long it will take to finish a task
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bracing for loss
a type of optimistic bias in which we keep a pessimistic attitude about an outcome, so we are not devastated if things do not turn out the way we want
25
counterfactual thinking
thinking about alternatives to the actual outcome; "what could have been"
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upward counterfactuals
things could've been better
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downward counterfactuals
things could've been worse
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magical thinking
thinking based on assumptions that don't hold up to rational scrutiny
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terror management
our efforts to cope with the knowledge that we will die
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affect
our moods and emotions
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mood congruence effects
current moods strongly determine which information we pay attention to and encode in our memory
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mood-dependent memory
reflects what specific information is retrieved from memory
33
affective forecast
predictions of how they would feel about an event they have not experienced
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