chp 1

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1
social neuroscience
efforts to connect activity in the brain to the key aspects of studying social thoughts and behavior; neurolgical connections in social situations
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multicultural perspective
marks the importance of how cultural factors shape who we are and our social behaviors
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naturalistic observation
behavior is carefully observed with no interference and recorded in settings where behavior naturally takes place
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survey methods
asking a large number of people questions about their attitudes or behavior
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experimentation
systematically altering 1 or more variables to test whether or not these changes in variable will affect some aspect of behavior
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independent variable
the variable intentionally changed in the experiment or is controlled
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dependent variable
the variable that changes as a result of independent variable manipulation. the obserable effect
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What makes for a good experimental design?
random assignment for participants and a control on outside variables that may influence the results
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confounding variables
other factors that may influence behavior in the experiment
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mediating variables
explains the how or why of a relationship between an independent variable and dependent variable
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meta-analysis
used to synthesize a body of knowledge and point to what can be done; combine the results of multiple studies into one to answer a research study
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moderators
variables that change the relationship between independent and dependent variables
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theories
frameworks for explaining various events or processess
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deception
efforts by social psychologists to withhold/conceal information from participants about the study being done during experiments that may skew the results
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When is deception acceptable in an experiment?
if informed consent and debriefing had taken place
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informed consent
giving participants of an experiment as much information about the procedures beforehand before they make their decision to participate
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debriefing
providing participants with a full description of the purposes of a study after they have participated in it. including: an explanation for any deception and why
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sociocultural perspective
the influence of a large group (culture, community)
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evolutionary perspective
certain social trends that enable us to survive
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social learning perspective
the social behaviors are changed based on an individuals' past experience gained from observation and consequences
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social cognitive perspective
how our thoughts influence our social behavior
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psychology
scientific study of mental processes and behavior
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social psychology
scientific study of mental processes and behavior in social situations
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cognition
the organization of thought
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Wilhelm Wundt
the father of modern day psychology, developed introspection (self reflection)
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Norman Triplett
behavioral psychologist that studied social faciliation and social hindrance (the study on the bikes)
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Kurt Lewin
father of social psychology, founded the Society for the Psychological Study of Social Issues, developed field theory
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field theory
examines patterns of interaction between the individual and the total field (the environment). you are a combination of everything you've ever known; life space: all the factors influencing your behavior (past experiences, current perceptions, external envrionment). various forces at play. made by kurt lewin
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social facilitation
we perform better in the presence of others when we are good at a task or have a lot of experience in it (or the task is easy)
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social hindrance
we perform worse in the presence of others when we are bad a task or lack experience in it (or the task is hard
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cognitive dissonance
inconsitency of thoughts and behaviors
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social cognition
focues on how what we think about influences our behaviors
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dual processing theory
two systems for thinking (implicit and explicit thinking)
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reactivity effect
we act differently when we known we're being watched
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What are some examples of cognitive processes?
our own memories, environmental variables, cultural context, biological factors
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What are the motives that influence social behaviors?
to establish social ties, to understand ourselves and others, to defend ourselves and those we value, to attract and retain mates
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opposites attract or birds of a feather
birds of a feather (those who have things in common are drawn to each other)
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familiarity breeds content or contempt?
familiary breeds content (the more we are around a person the more we like them just by association)
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absence makes the heart grow fonder or out of sight out of mind
out of sight out of mind (we forget about people and move on with our lives, if we arent in their presence)
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two heads are better than one or too many cooks in the kitchen
two heads are better than one (perfect number 5, if it goes over then it becomes too much)
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What are the core values of the scientific field?
accuracy, objectivity, skepticism, open-mindedness
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hindsight bias
believe they could've predicted the outcome of an event after it occurs
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systematic observation
watching people in a natural social environment
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interviews
asking questions directly about any topic of interest
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correlational research
measuring whether or not variables are connected to each other. positive correlation if the variables move together, negative correlation if they move the opposite directions together
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What are the common research methods used?
systematic observation, interviews, survey method, correlational research, experimentation
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What are the advantages of using systematic observation?
not complex, is simplistic
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What are the disadvantages of using systematic observation?
doesnt control any variables, have to consider the reactivity effect
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What are the advantages of using inteviews?
great at getting multiple responses with groups and seeing their interactions with each other (in context of couple and group therapy)
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What are the disadvantages of using interviews?
can filter out some responses. people are likely to change their answers as a result of the influence of others
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What are the advantages of using the survey method?
it is anonymous and doesnt take long
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What are the disadvantages of using the survey method?
it is limited in responses and cannot ask for clarification
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What are the advantages of using correlational research?
can study the statistical relationship between two variables, less expensive and time-consuming
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What are the disadvantages of using correlational research?
correlation does not imply causation, directionality problem (cant pinpoint which is the cause and effect), outside variables could be the cause
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What are the advantages of using experimentation?
high level of control over experiment, specific conclusion, results can be replicated, cause and effect can be determined
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What are the disadvantages of using experimentation?
highly prone to human error, personal bias, time-consuming and expensive, ethical implications, may create unrealistic situations
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cognitive processes
the mental processes that help us interact with the world and interpret our own experiences
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How do we rely on our memories as a cognitive process?
they shape how we act in the future. we use our past experiences to make inferences
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How do we rely on envrionmental variables as a cognitive process?
the setting we are in affects our mood, behavior and thoughts. for example, we are more focused in clean environments
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How do we rely on cultural context as a cognitive process?
our heritage influences our behaviors. Not necessarily race, but the different cultures built in different envrionments (e.g., classroom culture)
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How do we rely on biological factors as a cognitive process?
our innate tendencies and predispositions that affect how we act.
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