BUS190 test 2

1st segment of production A consumer’s profiles and data provide marketing strategists with the necessary information on how to carry out their campaigns.

2nd segment of production that customers and consumers are easily reached at an affordable cost. This helps determine how certain ads can reach different target markets and how to make ads more profitable.

3rd segment of production You should clearly define a consumer’s profiles by gathering data on their age, gender, job, socio-economic status, and purchasing power.

4th segment of production you should make sure that different target markets respond differently to different marketing strategies. If a business is only targeting one segment, then this might not be as much of an issue.

5th segment of production they have practical value. A market segment should be able to respond to a certain marketing strategy or program and have outcomes that are easily quantifiable.

product, Pricing, Place, Promotion

customer focus, continuous improvement, employee involvement, and a process-oriented approach
Manufacturing – layouts

The equipment and tasks are arranged into an assembly line.

Similar work is grouped by function.

Materials, equipment, and labor are transported to one location

fixed cost / price of 1 unit – variable cost

bars

tasks

consists of quality-assurance procedures companies must install—in purchasing, manufacturing, inventory, shipping, and other areas, that can be audited by “registrars,” or independent quality-assurance experts.

Use many suppliers to ensure constant resources. OR Use a trusted few suppliers to ensure reliability.

is a rigorous statistical analysis process that reduces defects in manufacturing and service-related processes.

serves as a starting point for what the employer believes to be the essential job duties.

designed to help the newcomer fit smoothly into the job and the organization

is the process by which companies find and attract qualified applicants for open jobs

It refers to making employees who already work for the organization aware of job openings.

Refers to attracting job applicants from outside the organization.

a plan for identifying the target market among market segments (groups), creating the right marketing mix, and dealing with the external environment.

consisting of marketing directly to such segments—the target market.

a series of stages in which a product’s sales revenue and profit increase, reach a peak, and then decline.

Introduction / growth / decline / maturity

Sports cars, designer clothing, exotic perfumes, luxury watches, and famous paintings

bread, milk

air, water, pipeline, rail, essay

a public organization’s communications and relationships with its various audiences. Its also free