Intro to BUS Midterm

interpersonal, information al, decisional

leadership, relationships, liason, networking, figurehead

hiring, pricing, delegating, entrepreneur, disturbance handler, resource allocator, negotiator

defining mission/vision/values, performing SWOT analysis, developing forecasts, analyzing competition, establishing goals/objectives, developing action plans

pyramid (CEO, CTO --> controller, director --> supervisor)

cognitive intelligence, emotional intelligence, social intelligence

reasoning, problem-solving, memorizing

awarenessegulation of own emotions

social situations, others' emotions, common ground

objective is a step to a goal

autocratic, democratic/participative, laissez-faire

centralized decisions

delegated decisions, suggestions

employee empowerment, most delegation

coaching is short term, objective based

involved decision-making, negotiation, visible support, coercive authority

comparing yourself to industry leaders

keeping on track towards goal, crisis management, control cycle

records how business is performing

establish performance standards, measure, compare, respond

established decisions for limited time-frame

reach affected parties quickly before rumors

monitor, disseminator, spokesperson, technical, administrative

your product is the obvious & uncontested choice

creating valueelationships in order to get value back

promotes cause/social image as well as product

culture, socioeconomic status, reference groups, situational factors, self-image

promotes location

ability of a product to satisfy

form, time, place, possession

raw materials into usable product

whenever you want

wherever you want

you get ownership

product, selling, consumer-focused

we make it, customers figure out what's best

we target customers

customer relationship/loyalty, adaptable service

involving customer, data-driven decisions, ethics/etiquette

system of digitizing every transaction

user-generated content on media

sublty promotes stuff, tricks people into not raising guards

they sign up for info

individuals, households

govt. agencies, companies (formal buying process, complex operations, economic focus)

greater value the more people use it

how impulses overrule logical decision-making

customer's beliefs don't match behaviors, buyer's remorse

people you're influenced by, membership & aspirational

situation, opportunities/objectives, segmentation, target markets, positioning, 4 Ps

saturate markets you're estalished in

new products for existing markets

current products for new markets

new products for new markets

grouping of customers, demographics, psychographics, geography, behavior

gender/ethnicity/age vs values/lifestyle/status

undifferentiated/mass marketing, differentiated, concentrated, individualized/micromarketing

ignores differences, uniform strategy

unique strategies for each segment

only 1 target segment

unique strategy for single customer

steps taken to acheive brand perception

product, place, price, promotion

how senstive customers are to price changes

both intermediaries, w sell to companies, r sell to customers

informing, persuading, reminding

allocate funds

staff audit, senior audit (revises too), staff tax

controller, budget/credit analyst, internal auditor, management (reports, planning, reacting)

system to identify, measure & communicate info

clerical recording, no statements or analyzation

cost, tax, financial, managerial, forensic

cooporations, agencies, nonprofits

firms

fixed assets, long-term investments

profit and loss, income statement

net income

beg. inventory + net purchases + storage expenses - end. inventory

selling (core business) and general/administrative (office)

across periods, absolute vs relative numbers

profit margin, return on equity, earnings per share

net income/net sales

net income/total equity

profit/number of shares

current ratio, quick/acid test ratio, working capital

CA/CL

(CA - inventory)/CL

CA-CL

inventory turnover ratio, accounts receivable turnover ratio

COGS/avg. inventory

net sales/avg. acc rec

debt-to-equity, debt-to-assets

total L/total E

total L/total A

tonya suarez, financial controller for Simmons

meetings, spreadsheets, transitioning software, main contact for auditors

JBU, started at ENRON during its audit, remote work for Simmons in Uruguay, Sabre, JBU, Simmons

develop work-life balance now

Alexa McGriff, head of brand strategy at Chemistry

creative briefs, campaign strategy, brand partnership

JBU, Ozark Natural Foods, recruited by Huge agency for Walmart, Moxie agency, MBA, Chemistry

be open to exploring, identify lines you'll never cross

Milly Thornton, associate merchantuyer for Walmart

customer focus groups, selects items in office dept., negotiates prices, syllabus of deadlines, experiements w fake walmart

didn't wanna do business like parents, clorox internship, management cuz she had bad leaders, Walmart

go through open doors, invest in bad leaders, don't need to hate job