Exam 2

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1
attribution theory
description of way in which people explain causes of their own and other people's behaviors
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thin slicing
drawing meaningful conclusions about another person's personality or skills based on an extremely brief sample of behavior
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Affect Blends
Facial expressions in which one part of the face registers one emotion while another part of the face registers another
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Belief in a Just World
a defensive attribution wherein people assume that bad things happen to bad people and good things happen to good people
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belief perseverance
The tendency to stick with an initial judgment even in the face of new information that should prompt us to reconsider
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Decode
to interpret the meaning of the nonverbal communication that people express
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Display Rules
culturally determined rules about which nonverbal behaviors are appropriate to display
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Encode
to express or emit nonverbal behavior
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Emblems
nonverbal gestures that have well-understood definitions within a given culture
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Primacy effect
When it comes to learning about others, the first information we get about a person influence how we perceive the information we get about them later
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Social Perception
The study of how we form impressions and make inferences about other people
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nonverbal communication
how people communicate intentionally or unintentionally without words
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internal attribution
inference that a person is behaving in a certain way bc of something about the person such as attitude, character, or personality

high consistency, low consensus and distinctiveness
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external attribution
inference that a person is behaving a certain way because of something he or she is in; assumption that most people would respond the same way in that situation

high consistency, consensus, and distinctiveness
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covariation model
theory that states that to form an attribution about what caused a person's behavior, we systematically note the pattern between the presence or absense of possible causal factors and whether the behavior occurs
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consensus info
info about the extent to which other people behave the same way towards same stimulus as actor does

do other people behave that way in the situation
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distinctiveness info
info about extent to which one particular actor behaves in the same way to different stimuli

does the person's behavior occur ONLY in this situation? is this distinctive to this particular person or to everyone?
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consistency info
info about extent to which behavior between one actor and one stimulus is same across time and circumstances

does the person usually behave like this in the situation?
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perceptual sailence
seeming importance of info that is focus of people's attention
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2-step attribution process
analyzing another person's behavior first by making an automatic internal atrribution and only then thinking about possible situational resasons for the behavior, after which one may adjust original internal attribution

characterization - make an internal attribtution (automatic)

correction - we consider situational factors (controlled)
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self-serving attribution
explanations for one's success that credit internal, dispositional factors and explanations for one's failures that blame external, situational factors
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bias blind spot
tendency to think that other people are more susceptible to attributional biases in their thinking than we are
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self-concept
overall set of beliefs that people have about their personal attributes
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independent view of self
way of defining ones self in terms of ones own internal thoughts, feelings, actions

western
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interdependent view of self
way of defining ones self in terms of ones relationships to other people, recognizing ones behavior is often determined by the thoughts feelings and actions of others

eastern
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introspection
process whereby people look inward & examine their own thoughts, feelings, and motives
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self-awareness theory
idea that when people focus their attention on themselves, they evaluate and compare their behavior to their internal standard and values
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4 main functions of the self
1. self-knowledge
2. self-control
3. impression management
4. self-esteem
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causal theories
theories about the causes of one's feelings and behaviors, often we learn such theories from our culture
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self-perception theory
theory that when our attitudes and feelings are uncertain and ambiguous, infer these states by observing our behavior and a situation in which it occurs
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two-factor theory of emotion
idea that emotional experience is the result of a 2-step self-perception process in which people first experience physiological arousal and then seek appropriate explanation for it
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misattribution of arousal
when people make mistaken inferences about what is causing them to feel the way that they do
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positive reinforcement
rewarding a behavior each time will increase frequency of behavior
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intrinsic motivation
desire to engage in activity because we enjoy it or find it interesting, not because of external rewards or pressures
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extrinsic motivation
desire to engage in activity because of external rewards/pressures, not because we enjoy task or find it interesting
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overjustification effect
tendency for people to view behavior as caused by compelling extrinsic reasons, making them underestimate the extent to which it was caused by intrisnic reasons
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taskcontingent rewards
rewards given for performing a task regardless of performance
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performance-contingent rewards
rewards based on how well you perform a task
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fixed mindset
idea we have set amount of an ability that cannot change
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growth mindset
idea that our abilities are malleable qualities that we can cultivate and grow
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social comparison theory
idea that we learn about our own abilities and attitudes by comparing ourselves to others
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upward social comparison
comparing ourselves to people who are better than we are w/ regard to a particular trait or ability
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downward social comparison
comparing ourselves to people who are worse than we are w/ regard to a particular trait or ability
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social tuning
the process whereby people adopt another person's attitudes
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self-control
ability to subdue immediate desires to achieve long-term goals
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implementation intentions
people's specific plans about where, when, and how they will fulfill a goal
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impression management
attempt by people to get others to see them as they want to be seen
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ingratiation
process whereby people flatter, praise, generally try to make themselves to other persons, often of higher status
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self-handicapping
strategy whereby people create obstacles & excuses for themselves so that if they do poorly on a task, they can avoid blaming themselves
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attitudes
evaluations of people, objects, and ideas
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cognitive component
thoughts and beliefs that people form about the attitude object
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affective component
emotional reactions towards the attitude object
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behavioral component
how people act toward attitude object
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cognitively based attitude
attitude based primarily on people's beliefs about the properties of an attitude object
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affectively based attitudes
an attitude based more on people's feelings and values than on their beliefs about the nature of an attitude object
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classical conditioning
phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus
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operant conditioning
phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward or punishment
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behaviorally based attitude
attitude based on observations of how one behaves towards an object
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explicit attitudes
attitudes we consciously endorse & can easily report

rooted in recent experiences
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implicit attitudes
attitudes that exist outside of conscious awareness

rooted more in people's childhood experiences
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attitude accessibility
strength of the association between an attitude object and a person's evaluation of that object, measured by the speed with which people can report how they feel about the object
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theory of planned behavior
idea that people's intentions are the best predictors of their deliberate behaviors, which are determined by their attitudes toward specific behaviors, subjects norms, and perceived behavioral control

attitudes -> behavioral intention -> behavior
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subjective norms
beliefs about how others they care about will view behavior in question
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persuasive communication
message advocating particular side of an issue
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Yale Attitude Change Approach
study of conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on source of communication, and nature of audience
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elaboration likelihood model
model explaining 2 ways in which persuasive communications can cause attitude change:
1. centrally - people motivated & have ability to pay attention to the arguments in communication
2. peripherally - people do not pay attention to the arguments but are instead swayed by surface characteristics

audiences will follow different routes to persuasion depending on whether they are motivated and able to listen to the message
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central route to persuasions
case in which people have ability & motivation to elaborate on persuasive communication, listening carefully to and thinking about the arguments presented

if audience is motivated and able to follow message, then message strength will determine the outcome
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peripheral route to persuasion
case in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by more superficial cues

if audience is either unmotivated or unable to follow message then peripheral cues will determine the outcome. Any chance will be more fragile
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fear-arousing-communication
persuasive message that attempts to change peoples attitudes by arousing their fears
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heuristic-systematic model of persuasion
explanation of 2 ways in which persuasive communications can cause attitude change: systematically processing merits of arguments, or using mental shortcuts of heuristics
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subliminal messages
words or pictures that are not consciously perceived but may nevertheless influence judgements, attitudes, and behaviors
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attribution
how people explain causes of behavior
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fundamental attribution error
tendency to overestimate importance of internal factors, and underestimate the importance of external factors on a persons behavior
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lateral social comparison
we want to accurately evaluate the self
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spontaneous behavior prediction
high accessibility & personal experience
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perceived behavioral control
extent to which one believes they can engage in the behavior
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expertise
amount of knowledge the communicator has relevant to the persuasive message
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trustworthiness
communicator's perceived intentions; their sincerity
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self-interest
acting contrary to one's self-interest is a sign of trustworthiness
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intentionality
if we believe people are not intending to persuade us, they are more persuasive
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sleeper effect
initially discounted persuasive message becomes more persuasive after a day

requirements:
-think about message
-given discounting cue
-acknowledge inaccuracy
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attitude innoculation
making people immune to attempts to change their mind by giving them small doses of arguments against their position
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Reactance theory
The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state or resistance is aroused, which they can reduced by performing the prohibited behavior
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