1An active system
– Receives information
– Organizes and alters that information
– Retrieves the information
2Basic Elements of Memory
encoding, storage, retrieval
3Encoding (Putting it in)
– Converting sensory information into a form that is
usable in the brain’s storage systems
4Storage (Keeping it in)
– Holding onto information for some period of time
5Retrieval (Getting it out)
– Using information in storage
6Sensory Memory
– The very first system in memory, in which raw information
from the senses is held for a very brief period of time
7Short Term Memory
– the memory system in which information is held for brief
periods of time while being used
• Each sense has a sensory memory associated
with it
-Larger Capacity (7±2)
-Maintain Information
8Working Memory (embedded within short-term
memory)
– An active system that processes the information in short- term memory
-manipulation of memory
-Smaller Capacity (5±2)
9Long Term Memory
– the system of memory into which all the information is
placed to be kept more or less permanently
10types of sensory memories
iconic, echoic
11Iconic
visual sensory memory
• Capacity: Everything you can see at one time
• Duration: Information is pushed out as soon
as you look at something new
12Eidetic Imagery is aka
photographic memory
13Echoic Sensory Memory
• Memory for what you just heard
• Limited to what can be heard at any one
moment
• Capacity: smaller than Iconic memory
• Duration: longer than Iconic memory
– 2-4 seconds
14What role does selective attention play in the processing of information?
allow an individual to select and focus on particular input for further processing while simultaneously suppressing irrelevant or distracting information
15Chunking
– Organizing information (Acronyms)
16Rehearsal
– Repeating information over and over
-repeating information in STM,
extends its duration and enhances
consolidation (transfer to long term memory)
17 interference
Interruption that impair memory
18Serial Position Effect
The order of information can play a role in
how well you remember
19What are the sub-divisions of long-term memory?
explicit memory, implied memory
20Elaborative Rehearsal
– Transferring information from STM into LTM by
making that information meaningful in some way
21Procedural Memories
– Implicit
– Habits, practiced skills
22explicit memory
-intentional recollection of factual information, previous experiences, and concepts
23explicit memory is aka?
Declarative Memory
24Semantic
– General Knowledge
-general world knowledge that humans have accumulated throughout their lives
25episodic memory
– Personal information
– Daily Activities and Events
-information about recent or past events and experiences
-whats mostly thought of as memory like where you parked your car this morning
26semantic and episodic memory example
Remembering the capital of France and the rules for playing football uses semantic memory. Remembering what happened in the last game of the World Series uses episodic memory.
27What brain structure is very important in our ability to form new memories?
Hippocampus
28Highly Superior Autobiographical
Memory
the ability to accurately recall an exceptional number of experiences and their associated dates from events occurring throughout much of one's lifetime
29Long-Term Potentiation
a process involving persistent strengthening of synapses that leads to a long-lasting increase in signal transmission between neurons
30What neurological process is responsible for strengthening memories and making it easier to remember things?
Long-Term Potentiation
31What is the role of cues in memory?
work by helping us retrieve an intention from our prospective memory, which is responsible for remembering things that we need to do
32Recall vs. Recognition
Recognition refers to our ability to “recognize” an event or piece of information as being familiar, while recall designates the retrieval of related details from memory
33What is the “levels of processing theory” and what does it tell us about memory?
counters the idea that mere repetition helps us retain information long-term. Instead, it suggests that information that is encoded on a deeper level, through meaningful association, is easier to remember.
34eye wittness theory
their memories are susceptible to a variety of errors and biases
35Why do we forget? (1)
Encoding Failure
– It never made it into LTM
– E.g., maybe it didn’t seem important
36Why do we forget? (2)
Storage Failure
– Information decays over time
37Why do we forget? (3)
Retrieval Failure
38– Proactive Interference
• Older info impacts retrieval of newer info
39– Retroactive Interference
• Newer info impacts retrieval of older info
40types of amnesia
Retrograde, Anterograde
41Anterograde amnesia
Inability to form new long-term memories
42Retrograde amnesia
Loss of memory for the past
• Typically you lose episodic, not semantic information
43Is the memory truly gone, or is it not accessible when needed?
your memories are not lost forever but in an area of the brain that is harder to access
44• How do sleep, diet, and exercise impact memory?
they improve memory