3 Perception - CB

consumer's awareness and interpretation of reality

change in behavior resulting from some interaction between a person and a stimulus

occurs without any effortful allocation of cognitive processing capacity toward that stimulus

process by which consumers set out to specifically learn info devoted to a certain subject

Represents ways consumers can be influenced through subtle stimuli that do not involve deep and intentional cognitive processing

process of bringing some stimulus within proximity of a consumer so that the consumer can sense it with 1 of the 5 human senses

purposeful allocation of information-processing capacity toward developing an understanding of some stimulus

occurs when consumers attempt to derive meaning from information they receive

the way the human brain deals with very low-strength stimuli, so low that the person has no conscious awareness

a behavior change induced by subliminal processing

condition in which one stimulus is sufficiently stronger than another so that someone can actually notice that the two are not the same

smallest amount of change in a stimulus that would influence consumer consumption and choice

the more we are exposed to a stimulus the more familiar it becomes and the more we will like it, over time we acquire tastes because of repeated exposure

intentional insertions of branded products within media content not otherwise seen as advertising

paying attention but might have some blindness still