Corporate Strategy

Customer-centric mission. Superior customer service, one-click shopping

Comprises the decisons that ;eaders make and the goal-directed actions they take in the quest for competitve advantage in several industries and markets simultneously. it provides answers to the key question of where to compete

Increase profitability, lower costs, increase market power, reduce risk, motivate management

Unique strengths embedded deep within a firm and allow a firm to differentiate its products and service for its rivals and create higher value by offering comparable value at a lower cost

Firm's average costs per unit decreases as its output increases

The savings that come from producing two or more outputs or providing different services at less. osts that producing each individually through using the same resources and technology

All costs associated with an economic exchange. Internal and external costs associated ith an economic exchange.

When companies transact in the open market, they incur external transaction costs. The costs of searching for a firm or an individual with whom to contract, and then negotiating, monitoring, and enforcing the contract

Costs pertaining to an economic exchange within a firm